Currently in deployment
Oovvuu and Iris.Tv have partnered together to provide our advertisers more granular contextual targeting options to choose from, helping marketers reach the right audience in the right environments in the wake of a post-cookie ecosystem and while also being compliant in data privacy laws globally.
Oovvuu already offers advertisers the ability to target ads to or away from lots of video content metadata such content genres, provider names, asset types, keywords/tags and more, Iris will provide additonal segments we can use on campaigns or deals such as IAB content categories, content related to certain events (like Oscars and Olympics) and also help with brand safety filters for advertisers concerned about running ads against sensitive types of content.
Iris.tv ingests Oovvuu's video content metadata such as genres, keywords in the content title, video description, url, keywords and tags and Iris.tv and their data partners like Oracle, ComScore, IAS, GumGum (and more) will look for the contextual meaning of those videos and bucket them into different targeting segments which is then passed back to the player to pass those segments back in the ad calls to the ad-server and SSP's to which we can then target ads to or away from.
For sales wanting to offer these Iris.tv segments to advertisers please refer to the Oovvuu rate card as there is an additonal load to advertisers wanting to leverage these segments.