A breaking news article typically delivers 85 per cent of its page views in the first 12 minutes after publication. This is the article’s prime time. When publishers make a video to embed in the article, this can take an hour and the traffic spike is lost. Even if they have feeds coming in, it still takes 18 minutes or so for a reporter to read the article, seek a video, find it and embed it. That means the golden window has passed. Oovvuu enables any reporter or video person to embed any video in any article in one click, and in less than a second, and do so in the normal workflow within the CMS. Speed is essential to success.