Oovvuu and ads.txt
If you embed the Oovvuu player on your properties, you'll need to implement our ads.txt files so that Oovvuu and our partners are authorised to sell video inventory across your properties programmatically to maximise revenue opportunities for you and our content provider partners.
During the on-boarding process Oovvuu will supply you the ads.txt files to be uploaded to your domain.
What is ads.txt?
The ‘ads’ in ads.txt stands for Authorised Digital Seller.
The IAB has taken an active role in curbing fraudsters from tricking ad buyers into purchasing fraudulent inventory through domain spoofing or unauthorised arbitrage. To achieve this, the IAB launched the ads.txt project to promote transparency and enable publishers to specify which advertising systems and resellers are authorised to sell their inventory. This is an important step towards reducing fraud and restoring trust in the programmatic supply chain.
How does it work?
In the IAB’s words, “Ads.txt works by creating a publicly accessible record of authorised digital sellers for publisher inventory that programmatic buyers can index and reference if they wish to purchase inventory from authorised sellers.” To learn more, visit: About ads.txt.