As users watch the video Oovvuu provides across your sites or apps this creates high performing and high yielding user initiated instream video ad inventory.
Instream video advertising refers to ads that run before (pre-roll),during (mid-roll) and after (post-roll) the video content plays.
Each time an ad is delivered against video content Oovvuu provides, Oovvuu will pay the customer and the content provider a revenue share from the advertising, creating a win-win situation for trusted news sources.
Who Sells the ads?
Oovvuu provides a full service solution in terms of monetisation including ad-serving and sales reducing overheads for customers so your editorial teams can just focus on telling great news.
All that is required from the customers side is to upload Oovvuu's ads.txt files to your domains so we become authorised sellers of video inventory Oovvuu creates across your properties.
Customers also have the option to sell video inventory Oovvuu helps to create across their properties, if this of any interest please let us know and we can add some commercial T&C's to the agreement and work on integrating your ad-server or chosen Sell-Side Platform (SSP) with our ad stack which in most cases would just require a simple tag based integration.
How much can customers earn?
This will really depend on how much overall traffic your properties see and how much your editorial teams use Oovvuu, so we can never guarantee revenue amounts however reach out if you would like to some rough forecasts.
What we do know though is below:
- Video ad spend is forecasted to reach 52 billion USD by 2022.
- Video is the fastest growing online category in terms ad spends, with a 40% increase YOY.
- Media buyers are willing to pay a premium for good quality instream video inventory with avg. CPMs 2-3 times higher than other ad formats like display banners, out-stream and in-banner video.
To find ways to maximise your revenue opportunities visit this article