In-Stream Video
In-Stream video adverts are those videos that appears before , during or at the end of an editorial video content . It's Available in 6, 15 or 30 second blocks.
Utilise highly engaging audio-visual assets to capture your consumers’ attention with pre-roll video advertising in our trusted Oovvuu editorial environments.
Ad Specifications
Thew below applies to both third party or Oovvuu hosted video
- File size: 30MB maximum
- Duration: 6sec ,15sec and 30sec (30sec MUST be skippable and 3rd party served) and not recommended for mobile devices .
- Device Availability : All Devices (VAST 2.0 , 3.0)
- File type: Mp4
- Encoding profile: H.264, Baseline 3.0
- Frame Rate: 15-24fps
- Audio Code: AAC-LC or HE-AACv1
- Audio Bitrate: 128-192 kbps for AAC-LC / 64-128 kbps for HE-AACv1
- Audio level: -24 LKFS (+/- 2.0 dB)
- Delivery type: Progressive (All third party served files need to be encoded with their header data at the beginning of the file )
- SSL Requirements : All assets must be securely served (https://)
- Important Note: Video controls will be added by Oovvuu and cannot be modified.
Deprecation of Flash: Oovvuu does not support Flash based creative and does not guarantee measurement for vendors using Flash based SDKs.
Spec |
Low |
Medium |
High |
Resolution / Aspect Ratio |
640x360 (16:9) |
1024x576 (16:9) |
1280x720, 1920x1080 (16:9) |
Bitrate |
500-700 kbps |
700-1500 kbps |
2500-3500 kbps |
Important Note: Oovvuu accepts all 3 types of files (low ,medium and high ) ,However VAST tag must contain at least either the Low or Medium file
CTV Inventory
Audio Code |
AAC-LC |
File Size |
1.5MB - 30MB |
Bitrate |
1000kbps minimum 5000kbps maximum |
Oovvuu Hosted
- Accepted Format: Mp4
- File Size: Maximum 30mb
- Duration : 6s or 15sec max
- Additional Assets: Click-through URL (required) - Video Ad must be clickable
- Third-party click tracker (optional)
- Third-party impression tracker (optional)
Third-Party Hosted (VPAID)
VPAID stands for Video Player-Ad Interface Definition. VPAID is a common interface between video players and ad units, enabling a rich interactive in-stream ad experience.
- Device Availability: Web Only (All In-App inventory cannot serve VPAID tags)
- Accepted VAST Versions : VAST 2.0 , VAST 3.0
- Duration: 6sec , 15sec or 30sec (Please note that 30sec VAST 3.0 or VPAID video ad must have the skip button included)
- Skippable Video (30sec): 30 sec video ad must be skippable after 15sec , if creative is supplied via a redirect tag , please make sure you set the 15sec skippability at your end
- File Type: Mp4
- File Size: 30mb maximum
- Overlays and Companion Ads: HTML5 overlays and companion ads not supported
- Interactive Elements: Interactive and click-through elements should not sit within the bottom 40px of the video and interfere with player controls
- Important Note: Oovvuu accepts all 3 types of files (low ,medium and high ) ,However VAST tag must contain at least either the Low or Medium file
- Ads should not contain timers, countdown or other user message within the Video Player without approval from Oovvuu
Accepted Third Party Vendors(VPAID)
- DCM/Doubleclick
- Sizmek
- Flash-talking
- Innovid
- VDX.tv
- MOAT
- IAS
- Smartzer
Approved Third Party Vendors (VAST)
- DCM/Doubleclick
- Sizmek
- Flash-talking
Oovvuu Policy
- Oovvuu reserves the right to reject / remove any ad that does not meet its creative specifications, internal guidelines , affects network performance or user experience.
- Oovvuu reserves the right to remove or request the removal / revision of any creative that is deemed unsuitable or in conflict with our content, audience, commercial objectives or IP, including (but not limited to) requesting the removal of any competitor branding from advertisements.
Timelines & Delivery
- All material must be delivered at least five (5) working days for direct IO prior to campaign launch to ensure technical compatibility and internal concept approval.